This Man Made Nearly Five Billion Dollars Selling Fishing Lures
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BRANSON NEWS: If you could make a serious fortune doing anything you wanted, what would it be? Obviously it should be something you really love, perhaps even making or selling something you use yourself. That’s what John Morris did. He didn’t like the lures and tackle that local stores were selling, so, in 1971, John Morris rented a U-Haul trailer and crisscrossed the U.S. in search of the newest and best premium fishing tackle he could find. When he returned home to Springfield, Missouri, he set up a small tackle shop in his father’s liquor store. Before long, fishermen from out-of-state were …
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