Visit Planet Santa, Where the Santas Do Their Shopping

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BRANSON MO NEWS: Ironically Rich Williamson has only dressed up like Santa Claus a few times in his life. “I wore a Santa suit for a neighborhood party once and so many people were like, ‘Our kids are asleep, could you go into the room and make a noise?’” he says. “I would bump things to make them open their eyes and say, ‘Go back to sleep and get up in the morning and you’ll see a surprise.’ The parents were ecstatic about it.”
Williamson has made a career out of bringing Santa-related joy to countless people, but it hasn’t been by putting on the familiar red and white outfit himself. By running Planet Santa, the largest online retailer of Santa-related costumes and apparel, Williamson spreads suit-based cheer nationwide. This isn’t a website for those who want something cute to wear to the holiday party or to terrorize sober citizens while tumbling around at SantaCon; this is for serious Santas. Their Kris Kringle costumes run from $100 to about $500 and the site’s target customer is the guy sitting in the courtyard of the mall giving his flu shot a workout as thousands of tots fly across his lap asking …